XRDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Brand Experience Track

XR elevates brand immersion to a whole new level, allowing companies to create and share a comprehensive brand experience, helping to strengthen support from existing customers and develop new audiences from prospective customers. In the Brand Experience Track, learn directly from teams of creative developers and commercial experts about how their brands are applying XR tech to develop unique and exciting experiences that not only leave the viewer excited about the brand, but excited to share their experience with their social network.

View all Brand Experience XR sessions

Session Highlights

Branded Marker Based AR Experiences
Peter Oberdorfer (TACTIC)

This talk will cover the foundation of telling effective stories in augmented reality and how to gain real user retention with mobile applications. Tactic has produced apps such as the '19 Crimes Series', 'The Walking Dead', 'Bogle AR', and just recently 'Jack Daniel's Augmented Reality'. This talk will navigate through brand product marketing in AR and how it will transform into web based experiences and 5G in the future.

In this session Tactic Producer, Peter Oberdorfer, will go over the depth of this brand story and technical creation by looking at Tactic's new Jack Daniel's AR App, which allows users to take a tour of the distillery, hear stories about Jack Daniel, or learn about how Old No. 7 is made with over 10 minutes of total content, told in short segments, right on the product. Tactic's platform records all of these interactions in real time, giving the brand a real time view of how users engage with their product.