Google experiments with ad formatting in VR


In a recent post made to the Google Developer’s Blog, it was revealed that the company’s experimental workshop Area 120 has been working on implementing ad formats designed for mobile VR.

The project comes as a response over developer concern over making money to fund future VR applications, with the goal being to create a non-disruptive, easy way for developers to implement ad experiences.

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The first idea for a potential format shows a cube that the user may tap in order to engage with and then see a video ad pop up. By tapping on the cube or staring at it for a few seconds, the cube opens a video player that the user can then watch and close.

According to the post, “VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users.” If all goes well, Area 120 hopes to work with developers and bring the ad format to Cardboard, Daydream, and Samsung Gear VR.

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